North State Communications

North State built the Triad’s very first residential fiber optic network. For its launch they needed a new brand campaign to capture the limitless possibilities of their new service, and to place them in the same conversation as Google, AT&T, etc, and out of the mindset that they were just the local phone company.

The campaign launched in August 2014 and was supported by print, outdoor, broadcast, social and Pandora radio.

UA-26342811-2