North State Communications

North State built the Triad’s very first residential fiber optic network. For its launch they needed a new brand campaign to capture the limitless possibilities of their new service, and to place them in the same conversation as Google, AT&T, etc, and out of the mindset that they were just the local phone company.

The campaign launched in August 2014 and was supported by print, outdoor, broadcast, social and Pandora radio.